New study reveals the market is split when it comes to autonomous technologies by Dr. Ricardo Daziano. Emerging TechnologiesAutonomous vehicles use sensing and communication technologies to navigate safely and efficiently with little or no input from the driver; as someone who does not enjoy driving, this is of great interest to me – and many other people. But just how much are people willing to pay for the privilege of being driven around by the car? Little analysis exists on the marketability of automated vehicles and we wanted to find out more about the demand, penetration and policy implications of autonomous vehicle technology.
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